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Kenneth Cole Connect

The launch of Kenneth Cole Connect, a style-forward smartwatch, was designed to appeal to the core Kenneth Cole consumer with a TV, print, and OOH campaign that highlighted both the form and function of the product in a fashionable, minimalist-minded lifestyle.


—Print
—Art Direction


Agency: KraftWorks
CD: Neil Kraft
Senior AD: Karen Lee


Print & OOH Ads


OOH at Macy’s Herald Square