


Planned Parenthood of NY: #CareThatCounts Campaign


If you’ve ever questioned the necessity of Planned Parenthood or even if you just didn’t realize their incredible impact, let the numbers tell the story. The stats speak volumes for how much the organization is necessary to New York City. This campaign shows off their numbers through cumulative graphics and bold headlines. See the microsite.

— Website
— Campaign Concept
— Art Direction

Agency: KraftWorks
CD: Neil Kraft
Senior AD: Karen Lee


Campaign Microsite


OOH


Scroll through the site 