Kenneth Cole Connect

The launch of Kenneth Cole Connect, a style-forward smartwatch, was designed to appeal to the core Kenneth Cole consumer with a TV, print, and OOH campaign that highlighted both the form and function of the product in a fashionable, minimalist-minded lifestyle.

—Art Direction

Agency: KraftWorks
CD: Neil Kraft
Senior AD: Karen Lee

Print & OOH Ads

OOH at Macy’s Herald Square